Tuesday, 7 August 2018

CHLOE FW 18/19 AD CAMPAIGN

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A Film by Steven Meisel with Sophie Koella, Liu Wen, Rianne van Rompaey, Aaliyah Hydes, Grace Hartzel and Kris Grikaite. Photographed by Steven Meisel in New York City, the Chloé campaign for Fall Winter 2018 continues Natacha Ramsay Levi’s artistic collaboration with the acclaimed photographer in a second short film for the house. Situated on an industrial pier on the banks of the East River, Meisel’s cyclical narrative creates a series of dynamic and intimate tableaux that portray the Chloé girls as a sisterhood of graceful characters in a hyper-real environment. Cinematic pans to the city skyline accentuate the vast spatial effect that resonates throughout the piece, furthering the notion of call-and-repeat that throws each protagonist into sharp focus as they move about theinspired exterior setting, replacing each other in a free-spirited game of déja vu. Walking, seated, standing, or riding a bicycle, the five women exchange quiet words and secret glances, exuding a confident femininity as they bask in the crisp haze of winter sun. Art direction by MM Paris, casting by Ashley Brokaw, styling Max Pearmain, hair Guido Palau and make-up Pat McGrath Music by Empress Of



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