Friday, 30 May 2014

ARMOUR AMOR JEWELLERY...SS14 'The Viper' collection.

ARMOUR AMOR brings you their SS14 collection named ‘The Viper’ brings forth the fantastical, mysterious realms of Ancient Egypt with its decadent power and intoxicating beauty. The SS14 collection consists of amulet influenced gold and silver pieces with oversized luxurious stones reminiscent of the decadent days of Cleopatra

The brand re tells stories of forgotten vintage jewellery, with pieces dreamed from another time. Juxtaposed with hedonistic luxury, grunge and opulent materials which makes for a truly original and innovative collection.


AMYKARINE is a new independent British label, specialising in creating unique textile designs and luxury silk scarves. All items are limited edition pieces, made in 100% natural, luxurious textiles and ethically manufactured in England following the principle of eco-sustainable production.

Amy and Karine Brutijan are the designers of the brand. Of Armenian background, the siblings were born into a family with deep artistic roots, with their father being a famous Armenian writer, and great grandfathers – a prominent musician and a renowned graphic artist. The sisters have been drawn to art and design since early childhood.

The sisters traveled and lived in diverse metropolises, ranging from Moscow and London, to Paris and Vienna, and this is reflected in their artworks, which are beyond any national style and speak the language understood everywhere – the language of true beauty, exquisiteness and creativity.

AMYKARINE collections are created using a mixture of art techniques; hand-painted and hand- drawn colourful illustrations, and each season AMYKARINE produces both classic carré style silk twill scarves, as well as trendy oversized silk chiffon squares. With the sophisticated fusion of fashion and art, AMYKARINE creations unleash unexpected combinations of colours and unique designs, reflecting undeniable energy.

The signature style of AMYKARINE can be easily identified in the exclusive design and beautiful patterns, fantastic colours, as well as hand-crafted hems which mark every single piece by AMYKARINE. All items are limited edition foulards, made in England and are presented in signature AMYKARINE packaging. 

FYT and Co festival/weekend bags launch on Amazon



Moncler Lunettes x Pharrell Williams limited edition campaign




Leading Scottish fashion designers have come together to support ‘Love Your Clothes’, by creating designs for less than £10

Designers including Jennifer Morris, Deetz, William Chambers and Alan Moore offered their design skills to be part of an exciting campaign which encourages the upcycling and recycling of unwanted clothes to cut the massive clothing wastage in Scotland. As a nation we have a staggering £30 billion worth of clothes and we bin clothing which is still worth £140 million.


The Scottish designers each liberated a piece of clothing or accessory to give it a new lease of life showing that, with some straight forward adjustments, that old little black dress or the discarded suit lying at the back of the wardrobe can be transformed into an updated, on-trend garment. Each of the designers added simple updates which can be easily followed to create a DIY high-end look all for under £10.


William Chambers said: "I got involved in this project as hats are excellent accessories to update and upcycle, meaning you can wear the same hat with different trims to various special occasions.  If you buy well and invest in a good quality timeless hat shape it can be easily modernised with new trims so that it can get worn again and again."


The upcycled items updated by the designers were used in a fashion-forward photoshoot, all styled with second-hand accessories from Glad Rags thrift shop in Glasgow, proving no one needs to spend a fortune to update their wardrobe. Glad Rags are a not for profit organisation and can provide that pre-loved could-be-new pair of shoes or the vintage-look statement clutch to give your existing garments a fresh, fashionable look at a fraction of the price all the while helping the environment. If you’re not a dab hand with a needle and thread, updating your look with key second hand items is a perfect solution to ‘Love Your Clothes’ without contributing to the shocking amount of clothing wastage.


This weekend sees ‘Love Your Clothes’ invite consumers to be part of a campaign named ‘Spring Clean Your Wardrobe Weekend’. Running from Saturday 31st May – Sunday 1st June, people around Scotland will clear out their wardrobes and choose items to recycle or, follow in the Scottish designers’ footsteps and upcycle their garments to give their closets a much-need update just in time for summer. John Lewis in GlasgowEdinburgh andAberdeen will be running workshops taken by leading Scottish textile designers along with Scottish bloggers Betty & Bee, who will be holding a workshop in Glasgow’s Beyond the Finish Line.


It’s time to ‘Love Your Clothes’ and get the designer look for less

Florian London launch silk scarf collection


This year sees the exciting launch of the Debenhams Menswear Scholarshipat Graduate Fashion Week, which will see one graduate awarded a 12 month paid contract within the Debenhams menswear design department. Set to become an annual award, this is being added to 11 other prizes which will be decided when the event begins this weekend in London.


Showcasing the work of over 1,000 graduates from the most influential and inspiring UK and international universities, Graduate Fashion Week represents the future of creative design talent. Attracting over 20,000 guests each year, the event features exhibitions from over 40 universities. With many graduates populating design studios, buying offices, publishing houses and creative agencies all over the world, Graduate Fashion Week has introduced some of the industry’s brightest stars.


On the judging panel this year is Julian Fuller, Head Of Menswear Design at Debenhams, who will be mentoring and working alongside the winner, “This is one of the most important dates in the UK fashion calendar which always showcases the most exciting and imaginative new design talents out there. I’m so proud to be a part of the launch of the Debenhams Menswear Scholarship, which will allow us to nurture one of these rising stars and give them invaluable skills for the future.” Debenhams have a history of aligning with influential designers, with the most recent being the Savile Row tailor Patrick Grant, a past judge of the event himself who launched his incredibly successful Hammond & Co. range for the High Street retailer last year.


An unrivalled platform for the promotion of new talent, Graduate Fashion Week bridges the gap between graduation and employment and is responsible for launching the careers of some of the most successful designers of our time including Christopher Bailey, who was the winner of the first ever Graduate Fashion Week Gold Award, Stella McCartney, Giles Deacon, Matthew Williamson and Julien Macdonald. 

Graduate Fashion Week begins on Saturday 31st May and runs until Tuesday 3rd June when the winners will be announced. With London Collections: Men also returning again on Sunday 15th June to showcase the SS15 collections, all eyes are on the UK as the importance of the thriving menswear market is rightfully brought to the forefront.