Casio Sheen are excited to announce UK’s No.1 girl band The Saturdays as brand ambassadors for 2014. Known for their sophisticated style with a glamorous edge, The Saturdays are loved for their everyday elegant take on fashion, making them the perfect fit for the Sheen brand.
The deal will involve the band being official ambassadors for Casio Sheen, appearing in all campaign assets and collateral as well as doing a number of personal appearances to launch the new metallic collection in-store. The partnership includes an integrated media package across broadcast, print and online.
"Bringing The Saturdays on board as ambassadors was a natural choice because they genuinely reflect the values of the Sheen brand. The way the girls remain effortlessly elegant whilst juggling a pop career alongside young families and numerous multimedia ventures is both inspirational and accessible. We know this will resonate strongly with our target audience." She adds “The ladies market is a huge growth area for us, and Casio Sheen’s unique combination of fashion-inspired styling and technological excellence is designed to meet the needs of modern women's lives”. Jennifer Kelly, Senior Product Marketing Manager, Casio Sheen
“We were thrilled when asked to be the brand ambassador’s for Casio Sheen. The brand is known for adding elegance and glamour to an outfit and we love dressing up and feeling stylish, so it was just right for us! The new range has a colourway to suit every outfit, ideal for the girl who loves to accessorize.” The Saturdays
The Saturdays are celebrating the launch of their Greatest Hits album and tour this autumn.
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