Gucci Pre-Fall 2016 Campaign film

First look at the Gucci Pre-Fall 2016 Campaign film, directed by Glen Luchford. Inside a glassed aviary, a cast of carefree characters’ roam amongst plants, wandering flamingos and piles of old books. The space reveals the collection’s riot of colors, textures and movement.

Photographer/director: Glen Luchford
Creative director: Alessandro Michele
Art director: Christopher Simmonds
Music: "Blind Dumb Deaf”
Written by William Heggie/ Robin A. Guthrie / Elizabeth Fraser
Performed by Cocteau Twins
Courtesy of Universal Music Publishing Limited.
By arrangement with Beggars Group Media Limited.