Thursday, 9 January 2014

GIORGIO ARMANI ADVERTISING CAMPAIGN SS 14




The Giorgio Armani spring/summer 2014 advertising campaign has been shot by Mert Alas and Marcus Piggott.
 

The images are characterised by enormous flowers, in sensual, mellow hues, projected onto a classical photographic backdrop. All is swathed in a seductive evening light. The result is an image with a surreal atmosphere, which has both a natural and digital dimension, and which emphasises the surprisingly ethereal lightness of the garments and their intensely vivid colours. The judicious use of effects, such as soft focus, creates a sense of dynamism and movement, resulting in truly timeless images. 
  
The campaign features Karlina Caune and Nikolai Danielsen. 












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