UK Based brand Voi Jeans, heads to Benidorm for the big reveal of their SS14 Collection and lifestyle shoot. The brand aims to loosen the reigns and add an energetic vibe to the images, to give their reputation a refreshed boost.
Growing brand Voi Jeans, slogan: ‘Engineered for you’ continues to evolve showing no signs of stopping as they bring forward their latest SS14 offering. Technical fabrics, retro influences, tropical prints and jungle inspired aesthetics are amongst the looks that the range has to offer.
Voi jeans has opted for a current and urban feel through its previous marketing campaigns. Josh Taylor has been brought on board as director once again with plans to engage with the consumer on a more personal level, tapping into their interests and lifestyle, whilst still maintaining the key ‘Voi’ feel.
The plan to shoot in Benidorm stemmed from the overall look that Voi wanted to capture. With a favourable climate and elements for a holiday theme, the location also offers a lively environment that can add the lifestyle aspect to the shoot, contrasting with chilled out beaches and a range of venues to create the story. The campaign aims to achieve a laid-back and easy going look, relevant to that of the Voi core customer by creating the lifestyle story as they go. This adds a realistic matter to the campaign which mirrors the uncontrolled spirit of the consumer.
Voi Jeans SS14 collection and campaign will launch through stockists mid February 2014.
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