Dsquared2 Advertising Campaign Women’s Spring Summer 2014
An island goddess ruling her tropical paradise. A glamorous beach belle fixating all in her path with a single look. The new advertising campaign for Dsquared2 shot by Mert & Marcus on location in Los Angeles captures the essence of the spring summer 2014 women’s collection. Against a lush natural waterfall setting, Dsquared2’s vixen – portrayed by model Luma Grothe — is replete with accouterments essential to her style: brightly hued bags, tropical-themed jumbo jewelry and cat’s eye sunglasses. The worldwide campaign will feature in key print, billboard advertising and digital from February 2014.
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