Neymar Jr is the New Face of Police
2014 Eyewear Campaign
Neymar Jr, the new hope of international football and budding style icon, is the new face of the Police S/S 2014 advertising campaign.
The 2014 Police eyewear collection combines the brand's traditional hallmarks with modern finishes. The bold and contemporary design of the Sun and Optical ranges adhere to the brand’s strong identity and urban roots.
“Neymar expresses the various nuances of the brand’s style and interprets them with passion and personality,” enthused Michele Aracri, CEO of the De Rigo Vision Spa.
The beautiful Mexican model Daniela De Jesus, is the female protagonist of the new campaign, portrayed alongside Neymar Jr showcasing the women’s offering from the brand.
The campaign will be launched globally on a variety of media channels, including the print and outdoor media and social platforms.
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