Band of Outsiders Creative Director Scott Sternberg photographed sisters Rashida and Kidada Jones in looks from the FW13 collection on location at The Dresden Restaurant in Los Angeles in July 2013.
In contrast to his past narrative campaigns, Sternberg took a different approach by shooting fewer looks and using text overlay on the images.
Rashida and Kadida’s friendship with Sternberg predates Band of Outsiders, and they have been part of the Band family since the company was founded in January 2004. Both women embody the look and attitude that Scott had in mind when designing the collection so he felt this was the perfect time to feature them in a campaign.
Beginning today through Friday, visit the Band of Outsiders TUMBLR and Instagram accounts to see exclusive campaign images unveiled daily - tumblr.bandofoutsiders.com / @thisisbandofoutsiders
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