Thursday 29 August 2013

Burberry celebrates Art of the Trench in Asia


This evening Burberry celebrated the first Art of the Trench in Asia at the recently opened Burberry K11 store in Shanghai.

The event was hosted by British actress and model Cara Delevingne, and was a celebration of Shanghai and its creative professionals.

Cara is wearing a Burberry London Spring Summer 2014 white suit and Burberry Beauty.

The event, which celebrated all facets of the brand including music, innovation and the trench coat, was an immersive physical and digital Art of the Trench take over, with guests being able to explore the portraits via interactive touch screens throughout the store.

Hong Kong musician Khalil Fong performed an acoustic set, followed by a live set by Shanghainese DJ Lin Feng.

Burberry store windows throughout the city were also transformed to celebrate the merging iconic London and Shanghai skylines, and showcasing the Art of the Trench portraits on LED screens. 













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