Zegna to create a 360º digital environment during the upcoming Milan Fashion Week 2013
Leveraging the success of the Group’s digital strategy, both the Ermenegildo Zegna and Z Zegna Fall-Winter 2013 fashion shows will be live-streamed on Zegna’s innovative Zegna LIVE App which is available for immediate download from iTunes. Through Zegna LIVE and via the Zegna.com website, fashion-aficionados around the world can watch the unveiling of Zegna’s latest styles and newest collections.
What’s more, the much-anticipated second Hangout with Paul Surridge, Creative Director of the contemporary Z Zegna line, has been scheduled for January 13th and 5pm CET. Paul will be joined by world-renowned bloggers such as Jay Strut (JayStrut.com), Alex Patino (Bloginity.com), Heiko Kunkel (Olschis-world.de), as well as Tina Craig (Bagsnob.com) who will moderate the discussion. Since Zegna pioneered its presence on Google+ Channel with the page Zegna: the Modern Man’s Manual two months ago, the brand has attracted more than 150,000 followers.
The Ermenegildo Zegna Group is creating a multi-faceted platform of digital initiatives aimed at connecting with its fans more effectively and encouraging interaction and the exchange of ideas. From its impressive Zegna LIVE App and content-rich Zegna.com website to the face-to-face sharing atmosphere of Google+, the brand is able to listen and respond to its customers and fashion followers in real-time, in a powerful and influential way....
ZEGNA.COM
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