The theme for our new campaign is ‘COLOR’. United Colors of Benetton is known worldwide for colour, it is part of DNA, name and explored every season in each collection. Benetton have also explored and emphasized varieties of ‘colours’ through the beauty of different skin colours, race and personalities.
In keeping with the ethos of Benetton and to continue our work with our UN HATE foundation all ‘personalities’ have a direct link to charity organisation.
Here is a link to the UN HATE foundation: http://unhate.benetton.com/
Benetton will also produce a limited edition range of t-shirts featuring the campaign images, these will be sold in store and online worldwide with all proceeds going to our UNHATE foundation.
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