SWATCH POP-UP PROJECT ON OXFORD STREET

On January 26th, an exciting Swatch pop-up project store will open its doors on London’s famous Oxford Street. Temporarily located at the Marble Arch end of Oxford Street, this unique space will feature the new Spring / Summer collection of watches an explosive range of pieces including on-trend denim watches with accents of colour, fluorescent neon and aztec prints.

With Valentine’s Day around the corner the first two weeks of the pop-up store will prove Swatch is ‘crazy about love’ with the launch of a special watch, A LA FOLIE – the Swatch that says, ‘I’m mad about you’. The pop-up store will be wrapped in the crazy ‘True Love Has Nothing To Hide’ campaign. Look out for the Swatch kissing booth and Swatch Cupids and if you are lucky enough to be captured by Cupid’s arrow who knows you might win a Valentine’s Day Gift!

From the 15th February the store will transform once again and shoppers will be captivated by a variety of live art projects showcasing talent and creativity, which Swatch has championed and explored since the beginning through its three pillars: Art, Fashion and Sports.

To celebrate the new opening, the pop-up will be hosting some amazing competitions for people to win new watches from the new collection. Competitions and news of the live art projects will be announced on the Swatch UK Facebook page - http://www.facebook.com/SwatchUK