True Religion Brand Jeans SS 2013 Campaign

BOLD PRINTS, NATURAL SOPHISTICATION, AND SUNNY CALIFORNIA CULTURE ARE THE DRIVING FORCES BEHIND TRUE RELIGION’S SUMMER 2013 COLLECTION. THIS SEASON THE BRAND’S HAND-TREATED AND CAREFULLY CRAFTED DENIM IS AVAILABLE IN A VARIETY OF WASHES AND VIBRANT HUES FOR BOTH MEN AND WOMEN. THESE UPDATED STYLES—ADORNED WITH FUN-LOVING FLORALS AND INTRICATE STITCHING—ENCAPSULATE THE FREE-SPIRITED NATURE OF ITS WEARER. AS ALWAYS TRUE RELIGION REMAINS FOCUSED ON CREATING QUALITY AMERICAN-MADE DENIM INFUSED WITH ROCK-AND-ROLL SPIRIT AND TIMELESS APPEAL, STYLE, AND FIT.



Quote from Jeffrey Lubell, Founder, CEO, Chairman of the Board and Creative Director
“This season, we took inspiration from one of my favorite places in the world – Malibu. We shot on location in Paradise Cove on the beach and boardwalk, and brought the California sensibility of the brand to life, while showcasing our roots in American-made denim. The Spring 2013 collection focuses on True Religion’s strong denim heritage and passion for authenticity and quality.”



Campaign Shoot Details:

Female Model: Catrinel Menghia
Male Model: Tom James
Photographer: Camilla Akrans
Stylist: Julia Von Boehm
Location: Paradise Cove in Malibu, California