Saturday 5 November 2011

Duran Duran presents Girl Panic ! by Jonas Akerlund with SWAROVSKI ELEMENTS








DURAN DURAN
TO CREATE THE ULTIMATE ‘SUPER’ GROUP
IN A NINE MINUTE VIDEO

Featuring
NAOMI CAMPBELL, CINDY CRAWFORD, EVA HERZIGOVA
HELENA CHRISTENSEN & YASMIN LE BON

Directed By Grammy Award Winner Jonas Åkerlund
In collaboration with SWAROVSKI ELEMENTS

Premiering on November 8th on VEVO.com

View the “Making Of” film now, courtesy of SWAROVSKI ELEMENTS:

http://www.swarovski-elements.com/





Friday, November 4, 2011: Rock icons DURAN DURAN, who have made some of the most-watched music videos of all time, have raised the bar yet again with the launch of their latest nine-minute short film, for the song “Girl Panic !”, taken from their recent, critically-acclaimed new album ALL YOU NEED IS NOW.

Directed by award-winning Jonas Åkerlund, this dazzling new video reunites five of the world’s top supermodels: Naomi Campbell, Cindy Crawford, Eva Herzigova, Helena Christensen and Yasmin Le Bon with the members of Duran Duran in a short film that was shot in London, in and around The Savoy, over two days earlier this summer.

Made in association with SWAROVSKI ELEMENTS, this stunning video showcases the performance skills of the five ‘supers’ as they take on the roles of the members of the band, in a day-in-the-life-of expose. Made to top every video of the past, “Girl Panic !” has every ounce of trademark DURAN DURAN humour and glamour.

Bringing their style, irreverence and distinctive personality to each character Naomi Campbell steps up to the mic as lead singer Simon Le Bon, Cindy Crawford strikes a pose as bassist John Taylor, Eva Herzigova embodies keyboardist Nick Rhodes as the only blonde in the band, Helena Christensen rocks out as drummer Roger Taylor and Yasmin Le Bon makes a droll turn as ‘the anonymous guitarist’. While the “real” members of DURAN DURAN cameo as bellhops, waiters, chauffeurs and paparazzi, and designers Domenico Dolce and Stefano Gabbana play guest fashion editors for the day during a photoshoot scene.

The film was produced by Black Dog Films for DURAN DURAN, in association with SWAROVSKI ELEMENTS, who incorporated not only fashion and jewellery made with the world famous crystals, but also sparkling interior objects, furniture and the Swarovski Crystal Curtain.

The “Girl Panic !” video will have its world premiere on http://www.vevo.com/  November 8th.

Duran Duran keyboardist Nick Rhodes, speaking of the project from New York, where the band have just completed a six week US tour said today: “I’d had this crazy idea for a video for the song Girl Panic !, that looked fantastic on paper, but that I thought in reality would be impossible to pull off. The idea was to recreate a day-in-the-life of the band, with five of the world’s greatest supermodels playing all of us. At the time, I had no idea what would be involved in making it happen, but we talked to Jonas about it and he loved the basic concept and wanted to develop it into something really unique – and so it all began.”

Duran Duran lead singer Simon Le Bon added: “We have made some pretty ambitious videos over the years, but this one was certainly the most challenging to date. Coordinating the schedules of five of the world’s biggest supermodels, Jonas, and the band was no easy task – but we couldn’t be happier with the finished film. It has all of the ingredients that we feel are important – it’s humorous, glamorous, sexy and very Duran Duran.

Bassist John Taylor continues “We teamed up with Swarovski Elements, who provided some incredible pieces for the video that brought a real beauty to it. When you look for partners on something like this, you need to find people who really fit with the aesthetic of what you’re trying to do, and with Swarovski I think it was the perfect match, as they represent quality, glamour and absolute glitz!!

The “Girl Panic !” video comes hot on the heels of DURAN DURAN’s, sold out North American Fall tour which has garnered some of their finest reviews to date. The digital version of ALL YOU NEED IS NOW hit #1 on the iTunes Albums Charts in 15 countries before the release of the 14-track LP earlier this year. Duran Duran has sold more than 80 million albums worldwide throughout their career.




Watch these exclusive teasers















Credits


Supermodels (Band shot), behind-the-scenes at the Making Of “Girl Panic !” – photo credit Stephanie Pistel.





Eva Herzigova

Ring: ATELIER SWAROVSKI by Michael Kaplan.

Helena Christensen

Cuff: ATELIER SWAROVSKI by Michael Kaplan.

Cindy Crawford

Guitar straps customized with SWAROVSKI ELEMENTS
Shoes: Christian Louboutin made with SWAROVSKI ELEMENTS.

Yasmin Le Bon:

Rings: Swarovski Nirvana Ring and Atelier Swarovski by Prabal Gurung ring
Dress: Balmain
Shoes: Gianmarco Lorenzi made with SWAROVSKI ELEMENTS.
Bracelets: Philippe Audibert and Rodrigo Otazu, available at SWAROVSKI CRYSTALLIZED™
Guitar straps made with SWAROVSKI ELEMENTS.

Naomi Campbell:

Microphone embellished with SWAROVSKI ELEMENTS.
Ring Crystal Evolution by Belly R. available at SWAROVSKI CRYSTALLIZED™.

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