Tissot, Swiss watchmaker, announces its first venture into retail in the UK with the opening of a boutique kiosk in premier shopping destination Brent Cross.
The boutique will measure 12 square metres and will officially open in early December.
Tissot, which has over 150 years of quality watchmaking experience and its signature - 'Innovators by Tradition' will showcase and retail the UK’s widest selection of product at Brent Cross offering the consumer an expansive choice. Eye-catching displays and a modern interior design concept which plays with glossy and matt surfaces will accommodate the product. Expansive, back-lit walls showcase large prints of the new Tissot black and white advertising campaign images including Brand Ambassadors Nicky Hayden. The boutique will sit alongside another Swatch Group brand, CK.
Tissot who pioneered touch screen technology in the watch industry will showcase their new Racing Touch watch – 11 dynamic functions accessed through the touch activated screen (RRP from £395). Other key collections include the Seastar 1000 divers watch; an automatic watch for diving up to 30 bar and equipped with its own helium valve prices start from RRP £555. For ladies the new Couturier range will be displayed; available on a stainless steel strap or leather strap in 4 different colour waves and the option to have 52 diamonds on the bezel (from RRP £395).
For Tissot, “In touch with your time” is far more than an advertising claim. This phrase expresses the brand’s DNA; its proven dedication to being perfectly in tune with the technology and tastes of each era. Tissot has been growing and developing its tradition of innovation since 1853. From the early days to the present, in its home in Le Locle in the Swiss Jura mountains, Tissot has translated craftsmanship and precision into stylish timepieces now sold in more than 150 countries around the world. Special materials, advanced functionality and meticulous design detail join forces to create the luxury of accessibility. Tissot is a member of the Swatch Group, the world’s largest watch producer and distributor of Swiss Watches, as well as official timekeeper and partner of NASCAR®, FIBA, AFL, CBA, MotoGP and the World Championships of cycling, fencing and ice hockey. With the latest innovations in its communication and product, Tissot presents impressive proof of its signature, “Innovators by tradition“
The kiosk opens Friday 2nd December 2011
http://www.tissot.ch/
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