The new Dsquared2.com website, Powered by Yoox Group, has officially begun!
The new online destination offers a strong integration between editorial, multimedia contents and e-commerce. All this will be accessible from iPad, iPhone and Android smartphones.
Translated in 6 languages: English, French, Japanese, Italian, Russian, German and shortly in Spanish and Chinese. The new website is accessible from 35 countries (to be joined by Argentina, India, South Korea and China).
Dean and Dan explain their inspiration for their new website: “We wanted to modernize our website to make it more straightforward: you look, you take and you go- a really grab and go approach! We have made surfing and shopping in the Dsquared2 world fun and easy!”
The new Dsquared2.com site presents a new range of innovative features developed from the partnership with YOOX Group such as buying pieces worn by celebrities or from backstage photos, bringing the Dsquared² client even closer to the world of Dean and Dan any place, any time with the iPad”, said Federico Marchetti, Founder and CEO of YOOX Group.
The website presents a completely new layout (clean cut and fresh) with rich contents that totally emerge guests in the Dsquared² world: news, runway, celebrity…
Users can purchase garments worn by celebrities, models (with the possibility to select pieces directly from the backstage photos) and by the designers themselves. All features are instantly available by simply clicking on the images of the various themed sections. Registered users will also have access to special customized promotions and will be able to save their favourite pieces in their own “wish list”.
YOOX Group provides Dsquared2.com with a complete solution including a flexible technological platform, innovative interface design, global logistics, premium customer care, international web marketing and thorough know-how of e-tailing.
Shop quickly, easily and safely no matter where you are in the world!
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