Fendi Design Miami 2015

For Design Miami/2015 Fendi takes inspiration from Guglielmo Ulrich’s designs to give life to unique design pieces, combining tradition with innovation and expressiveness with poise.
The space at Design Miami itself becomes an homage to the new Rome envisioned in the EUR and Palazzo della Civiltà Italiana with its grand structures and pervading light. Through an unexpected conceptual twist, the monumental marble and stones used to build this new city are transformed into delicate, translucent light fixtures, in the white that shapes the pavillon, while these newly-realized pieces take center stage, dominating the space.