CAPSULE COLLECTION IN COLLABORATION WITH RIHANNA
Emporio Armani Underwear and Armani Jeans in collaboration with Rihanna present a capsule collection that includes a range of “must have” items from our jeanswear and lingerie lines, available in shops worldwide from the middle of November.
Rihanna, who has sold more than 30 million albums and 100 million singles across the globe and won a Grammy Award this year, is the new face for our advertising campaigns for both brands. Hugely talented and extremely feminine, Rihanna is known for her amazing verve and incredible energy – qualities which make her the perfect choice to project and interpret the youthful, modern and captivating spirit of Emporio Armani Underwear and Armani Jeans.
Armani Jeans
Positive with a slightly rock feel, fabulously sexy with a strong masculine edge. This is the style of the Armani Jeans capsule that includes two T-shirts, two jeans options, a black leather jacket and a bag.
The multi pocket zipped jacket with its ultra modern styling is firmly rooted in the classic biker jacket tradition. On the T-shirts Rihanna’s contribution is unmissable: one is printed with an emblem that combines her “R” logo with the Emporio Armani eagle, the other, in a looser fit, features the outline of Rihanna’s face over a mottled, animalier effect background. The same mottled effect is repeated on the bucket-backpack in canvas with eco leather trim and pendant charm in branded metal.
The jeans are offered in two different cuts: a more classic skinny leg version or alternatively – the model preferred by Rihanna – a ‘boyfriend’ style but with a tight leg. Both are available in vintaged blue stretch denim and washed black stretch denim. To complete the look, the bandana belt that the singer loves to wear on occasions as a hair band.
Emporio Armani Underwear
Utterly feminine, for everyday wear and very reasonably priced, these lace sets are available in two colours – cobalt blue and pearl grey. Lightweight bralettes or more constructed bras sculpt the body perfectly. To team with thongs, briefs and camisoles in microfibre and lace. The branding details are extra special: ‘Rihanna for Emporio Armani’, scripted on the straps, a small cameo of her face, the label and embossed logo on the fastening at the back.
http://www.emporioarmani.com/
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