ANTEPRIMA celebrated yesterday the opening of its first single-brand store in Rome, at 147 via del Babuino, in the heart of the city. This keenly awaited event is an important milestone for the Italo-Japanese brand.
The brand’s Creative Director, the Japanese designer Izumi Ogino, attended the event, an exclusive cocktails and dj set event, together with numerous local celebrities and some of the most important Italian actresses of the moment.
Anteprima’s Rome boutique is its third single-brand in Italy after its two stores in Milan, in Corso Como 9, one focusing on clothing and the other on Wirebag accessories. Like these Milan stores, the Rome boutique will show the sophisticatedly minimal taste that defines the brand, both in the choice of materials (steel, natural resins and ceramics) and its neutral colours, mainly white.
The boutique’s interiors were designed by the architect Yuko Nagayama to provide an ideal setting for the brand’s prêt-à-porter collection and accessories, both bags and shoes.
No comments:
Post a Comment