True Religion FW '13 Campaign

The True Religion Fall/Winter ’13 campaign captures the renegade spirit of the quintessential American icon, inspired by the defiant allure of Steve McQueen and the captivating beauty of Ali McGraw in the classic film, “The Getaway”.  The creative team, including photographer Mikael Jansson, stylist Alastair McKimm and creative director Alisha Goldstein, craft a compelling narrative of the rebellious American spirit.  The campaign, starring Karmen Pedaru and Gavin Jones, was shot on a vast stretch of California desert, and features striking portraiture set against a cinematic horizon.  The resulting images resonate with provocative honesty.

 

The rugged, lived-in styling of the campaign reinforces True Religion’s evolving design direction. Modern all-white and denim-on-denim looks are transformed into deconstructed essentials that get even better with wear.  Contemporary silhouettes are toughened up with a rock & roll attitude and a nod to the American west.  Focused and directional styling emphasizes the brand’s timeless denim and leather items, upholding True Religion’s reputation as a go-to brand for quality fashion essentials.