A New York City fixture since 2003, МИШКА (“Mishka,” or “bear cub” in Russian) clawed their own path through the often homogenous streetwear world, beginning humbly as a small t-shirt upstart and maturing into a full blown cut & sew powerhouse. Founded by Mikhail Bortnik and Greg Rivera, МИШКА is synonymous in the industry with creativity and originality, consistently inspiring—and often offending—with designs that manifest the brand’s D.I.Y./punk ethos. МИШКА continues to be the brand to trust for the utmost in quality and design, with a deft infusion of forward-thinking nostalgia that continues to influence the influencers. МИШКА’s collections are available worldwide in only the finest shops and online boutiques.
Five days a week you have to look like everyone else. Understated. Plebian. Normal. At school and work, shining like a diamond is frowned upon; because no one can concentrate on world politics when you're all gold everything-ed down. It's an unfortunate reality, but understandable. Come the weekend though, you gotta wild out and turn up. Put the outfits on 11 and bring out all your princely gear, so they know they're dealing with royalty.
Fall '13 is about the strong joints you keep in the closet to unconditionally shit on everyone else. Fashionable types call them "statement pieces," stingy types call them "shit you never ever ever, let anyone else borrow." There's camos, animal prints, wild geometric patterns, shirts that look like expensive textiles.
We took it back to the motherland on some Coming To America shit with this collection. Camo Military Jackets for overthrowing colonial governments. Animal parade patterns because, the jungle is powerful. A shirt with a leopard on it, because leopards are like Tigers with a stronger sense of design. Granted, your pops isn't King Jaffe/Mufasa/Darth Vader, but you can style like an African prince in Brooklyn, at least on the weekends..
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