Last night, Diesel unveiled a series of gigantic, unannounced projections onto some of the most iconic buildings and places around the globe, simultaneously displaying large-scale artwork.
These projections are part of Diesel’s REBOOT campaign; the highly anticipated first initiative under new Creative Director, Nicola Formichetti, ushering one of fashion’s most iconic labels into a new era.
http://dieselreboot.tumblr.com/
Buildings including; London’s Tate Gallery, the Louvre in Paris, Alexanderplatzin Berlin, Christiansborg in Copenhagen, Amsterdam Centraal, Barcelona Cathedral, Rome’s Ponte Milvio and Union Square, San Francisco were all illuminated with a variety of the artwork images, selected by Nicola Formichetti from Diesel’s REBOOT Tumblr page - an online manifestation of the REBOOT mission to uncover the globe’s most exciting creative talents.
Artists whose work was projected included: Vanesa Capitaine, Hadar Pichton,Salvatore Pirina. Tetsuaki Yoshida, Brian Swift, Elliot Baker, Kamila Kurkus,Stuart Warner, Claudio Parentela, Matin Zad, Michael Walrond, Olivia Locher,Vincent Zambrano, Martin Leon, Andres Zuluaga, Murlin Saint-Jean and Caroline Tompkins.
The global projections show the possibility to break down streams of hierarchy by offering artists from all walks of life the chance to be exhibited in arresting architectural displays thanks to this open-submission approach.
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