ARMANI JUNIOR CELEBRATES THE LAUNCH OF ITS FIRST POP-UP STORE IN SELFRIDGES LONDON

ARMANI JUNIOR CELEBRATES THE LAUNCH OF ITS FIRST POP-UP STORE IN SELFRIDGES LONDON.

Thursday 1st August, 2013 Armani Junior and Selfridges played host to a press breakfast this morning to celebrate the launch of its first pop-up store within the childrenswear department of Selfridges.

Guests included Jodie Kidd, Portia Freeman and Pippa Vosper, who attended with their children, as well as a mixture of press, bloggers and industry figures. Children enjoyed games put on by Sharky & George and the various activities on hand; from an interactive Magic Mirror, t-shirt painting and drawing stations to a silent disco and face-painting.

Children were gifted an Armani Junior goodie bag consisting of an Armani Junior tote or drawstring bag, coloured pencils in a cylinder hard case, and a screen-printed t-shirt that were painted during the breakfast.

The pop-up store launched on Monday 29th July will continue to run for 5 weeks; hosting various activities to entertain children as an ideal outing for some family fun during the school holidays. The temporary store covers a wide age range from 1 month – 16 year olds from the Fall/Winter 2013 collection including accessories, and features a selection of items exclusive to Selfridges UK.

Monday 29th July – Friday 6th September Selfridges
4th Floor - Childrenswear
400 Oxford Street,
London W1 

The following were dressed in Armani Junior;

Dylan Denton – son of Portia Freeman

Indio Vianni-Kidd – son of Jodie Kidd

Jodie Kidd was also dressed in Emporio Armani.