The fashion division of Victorinox, creators of the Original Swiss Army Knife, has appointed UK designer Christopher Raeburn as Artistic Director. The designer will continue to design and manage his namesake label in addition to his new duties at Victorinox. Working together in the past, the brand commissioned him to create a 'Remade in Switzerland' capsule collection for AW11. He went on to continue his collaboration with Victorinox, launching the 'Protect' capsule collection that has now become a pinnacle for the brand at both retail and key wholesale accounts. Joachim Beer, President Global Fashion for Victorinox, commented: "In his role as Artistic Director, Christopher will be able to focus a creative eye on the full cycle, from mood board to the retail experience, benefitting the design and marketing teams with which he will be working very closely to improve the perception and performance of the collection.”
www.victorinox.com
www.christopherraeburn.co.uk
Source: Diary Directory
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