ZDDZ LONDON AW 12/13 LOOKBOOK

ZDDZ is a directional and exciting project by Dasha. The focus of ZDDZ is a quality that allows its clients to not only own a directional, yet wearable and practical garment, but to own a piece that holds character. “Beautiful, awkward and chic” – ZDDZ’s latest collection emphasises a contradiction of traditional aesthetics.

Designer Dasha, has drawn inspiration from her graphic and illustrative background and infused the AW12/13 collection with contemporary and distorted prints, exquisite materials of silk and satin and androgynous suits.

The rawness, heritage and dark history of life in urban Russia is translated in statement graphic prints on modern versions of retro classic staples such as bomber jackets and oversized printed blouses. Each printed piece in the ZDDZ AW12/13 collection describes social commentary, whilst demonstrating an advance use of colour and composition that accentuates the female figure.
ZDDZ is made for women and men for whom daring statement pieces, are the understated backdrops of their creative lifestyles.



www.zddz.co.uk