VICTORINOX ANNOUNCE THE LAUNCH OF NEW ‘POP-UP’ DIGITAL PLATFORM ‘PERSONALISE YOUR OWN SWISS ARMY KNIFE’ ONLINE
TO CELEBRATE THEIR PARTNERSHIP WITH THE HOUSE OF SWITZERLAND
SUMMER 2012
‘Personalise Your Own Swiss Army Knife’ will allow customer to go online to a dedicated website (www.victorinoxlondon.com) and create their own Swiss Army Knife. This will be entirely free of charge for all. Selecting from a range of templates designed by artist Inkie, customers will be able to then submit their chosen to design to Victorinox, and then be able to collect their product in-store on Bond Street on 24th July or August 12th
Victorinox.com
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