Wallpaper* magazine has launched a perfume with German publisher Gerhard Steidl, fashion icon Karl Lagerfeld and perfumer Geza Schoen. Inspired by Gerhard Steidl’s passion for the scent of a freshly printed book, Wallpaper* commissioned the publisher to work with avant-garde perfumer Geza Schoen to bottle the fragrance, Paper Passion. The scent’s packaging, designed by Karl Lagerfeld, is a real book with a hidden cut-out compartment to house the perfume bottle in the middle. In the front of the book are short essays on the subject of paper by Lagerfeld, Schoen, German author and artist Günter Grass, and Wallpaper* editor-in-chief Tony Chambers.
Lagerfeld, who also named the perfume, writes: “Beautiful paper is for me the top of luxury. I am a paper freak. It’s a physical passion. I cannot live without paper. Touching perfect paper has something sensuous about it.”
Geza Schoen created the fragrance with just five ingredients, including ethyl linoleate and a selection of woody components to add dryness. Retailing at £68, Paper Passion is now available online and at selected concept stores, bookshops and perfumeries around the world.
www.steidlville.com
Source: Diary Directory
No comments:
Post a Comment