G-Star RAW invites its loyal customers to share its passion for denim and enthusiasm for high-end craftsmanship and tailoring by offering a personalised denim Atelier service, available exclusively at Selfridges, Men’s Denim on 1 from July 12th-15th 2012.
This unique service will allow the public to customise a pair of G-Star 3301 Red Listing denim. A professional tailor will hand finish the denim while you wait and add a personalised label on the inside, resulting in a unique and personally styled denim.
The 3301 denim is crafted from Red Listing raw denim. Raw denim is an exceptional fabric which transforms and ages accordingly to how you wear it, becoming a true record of your life. The G-Star Red Listing denim is woven on vintage shuttle looms. These small looms create irregularities in the fabric, providing your denim with more depth and structure. You can recognize genuine Red Listing denim by the red thread on the inseams.
The RAW Tailored Atelier service will be available exclusively at Selfridges from July 12th-15th 2012. The retail price of a pair of RAW Tailored Atelier customised denim is £185.
G-Star RAW. Just the Product.
G-STAR.COM
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