Sperry is handing over creative control to the ambassadors, letting each one drive the direction of the content they create. Launching in conjunction with the brands 80th anniversary Sperry is sending 80 ambassadors around the world to document their journeys in diverse locations.
The most recent Odyssey and one I thought could be of interest is musician and Hong Kong native Emmy the Great. Having been born in Hong Kong, Sperry send Emmy over to Hong Kong to discover the place of her heritage in her own Odyssey.
The project is a compelling, experiential and content-creation initiative that celebrates inspirational discoveries and encourages individuals to move out of their comfort zones, visit unexpected places, try unfamiliar things and discover more about themselves and the world around them.
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