ECCO, the premium Danish footwear and leather accessories brand, today re-launched its UK flagship store on London’s Oxford Street. The brand’s Scandinavian design credentials, focused on style, functionality and simplicity, are inherent in the overall store design which is complemented with a selection of beautiful Danish furniture by renowned designers Muuto and Le Klint.
The new store design embodies ECCO’s core values that have the Danish design philosophy at its heart; where function should be stylish and style should be functional. The 225 square metre space features full floor to ceiling, double fronted windows to create a light, open and relaxed retail environment for visitors to enjoy.
Taking pride of place on London’s premier shopping street, near Bond Street station, the store features ECCO’s full shoe and accessories range across women, men, kids and sport, including all key collection highlights.
David Butler, UK Regional Director, ECCO comments,
“As part of ECCO’s UK expansion, we were keen to capitalise on the huge retail opportunity that London’s Oxford Street presents. To this end we have invested in updating our flagship store with a striking new look that reflects our strong Danish heritage. The stylish new design concept has doubled the store’s footprint and enables us to showcase our product range and our commitment to craftsmanship and quality in the best way possible.”
ECCO’s current Autumn/Winter 2015 ranges include the launch of two brand new lines, Soft 7 and Intrinsic.
The ECCO Soft 7 is a bold collection that has been crafted in premium top-grain leather. The contrasting colour editions in black and white give this classic high-top sneaker a dynamic new twist. The subtle retro flavour and uncomplicated lines are an edgy complement to a range that doesn’t compromise on ECCO’s underlying ethos: a belief in the power of simple, unpretentious design, world- class raw materials and the highest possible standards of workmanship. The integration of ECCO’s innovative Droid® leather also ensures that the final product has the x-factor in both performance and quality, and contains a combination of a clean preppy yet sporty look that plays into the classic monochrome trend.
The ECCO Intrinsic collection is a completely new category that enables you to feel good all day long without having to compromise on fashion or your lifestyle. These innovative new lightweight and flexible shoes are based on the principles of natural motion with a high-tech sole featuring ECCO’s direct injection sole technology. The collection features on-trend colour and leather and knit fabric combinations, and will soon become a staple part of your wardrobe.
The ECCO flagship store is located on 445 Oxford Street, London, W1C 2PP and opens seven days a week, 09:30 – 21:00 Monday to Saturday and 11:00 – 18:00 on Sunday.
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Pictures from the launch party which included some very notable names
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