PUMA present 'Machts Mit Qualität'

Camouflage and the elements meet civilization and human traffic in PUMA’s brilliant new Macht’s Mit Qualität collection for AW12. Premium materials, exacting quality and design coupled with nods to military tactics and precision contributed to PUMA Macht’s Mit Qualität: a conflation of past and present translated into utilitarian design for the urban environment.

The PUMA products of yesteryear were stamped with a mark of above- average quality: PUMA Macht’s mit qualität. German for “PUMA does it with quality.” The new PUMA Macht’s Mit Qualität collection refreshes that era of uncompromised product quality with modern twists.

Designs fuse Tokyo’s progressive streetwear trendes with traditional rugged performance - and protection -oriented subjects: the military (helmets, air masks), workwear (reflectives, water-repellence), and the outdoors (hunting boots, fishing).

These austere themes take fresh form with premium materials and constructions, protective zippers and straps, and unbalanced colour blocking and the PUMA Macht’s Mit Qualität Camo graphic. It’s a collection ready to join in and stand out.

Available at Boxpark and all good independents.