COVENT GARDEN PIAZZA, 25TH OCTOBER
‘UNIQLO WARMED UP COVENT GARDEN TO LAUNCH HEAT TECH CAMPAIGN
‘PDG’ DANCERS WORE HEAT TECH TO KICKSTART
‘HEAT TECH’ ENERGY CONVERTER GIVEAWAY
**TRY IT OUT, CONVERT YOUR ENERGY & GET FREE HEAT TECH**
As part of a global HEATTECH launch, UNIQLO launches an innovative floor surface with kinetic pads will power digital screens and ‘heat spots’ that will pop up around London, converting footsteps to energy and creating an interactive experience to give away free HEATTECH.
HEATTECH ‘Heat spots’ will be located at the entrance of the 311 Oxford Street flagship store and pop up locations around central London from 12pm on 25th October.
Customers can convert their energy and redeem a piece of HEATTECH by playing the custom made game on the i-pads present at each heat spot and in front of the flagship store,
through the Uniqlo UK facebook page https://www.facebook.com/uniqlo.uk,
or
on the mobile game, accessible through the QR code located on the heat spots and Uniqlo store windows.
The heat spots will be also located at the following London locations:
Soho Square Thursday 25 October – Sunday 28 October
Westfield London Thursday 25 October – Sunday 28 October
Westfield Stratford Monday 29 October – Saturday 4 November
Bluewater Monday 29 October – Saturday 4 November
The converted energy from all the heat spots, both physically and online, as well as conversations around HEATTECH through facebook and twitter, will then be calculated, transferred, and showcased on the in store screens.
UNIQLO HEATTECH is truly Made for All
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