A|X ARMANI EXCHANGE | HOLIDAY 2011 | RENEGADE CHIC!

For Holiday 2011, Armani Exchange takes you to a city filled with luminous energy, sophisticated glamour, and the allure of the after-dark. The boldness of youth, a seductive energy, and the anticipation for the night ahead are captured in a collection as mesmerizing as the city itself.







As night falls faster style takes on a modern edge for the renegade chic – a unique combination of urban sophistication and relaxed structure. Update pieces and added luxury keep the overall effect simple. Fabrics and styles shift from day to evening, edgy to elegant.








Milan classics are styled with a youthful sophistication and a hard edge of renegade chic. The collection dominates by tailored silhouettes transformed into modern designs by working in classic street style loaded with a dose of sophistication expressed in a strong, sleek, and wearable collection for the self-assured. The base of the collection is made up of darker seasonal shades that express strength and sophistication.








The A|X girl is polished, seductive and glamorous with an aura of escapism to the dark side. Updated silhouette have am urban uniform structure creating a modern regalia chic.

The A|X guy is sexy, confident and independent with a strong sensation of rebellion and danger. Darkness shadows the night when tonal shades are layered to create a defining moment of mystery and intrigue.








Function mixes with luxury, and comfort blends with endless layers of style - each about the realities of dressing for cool nights with modern alignment and chilling clarity.




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