Hotsquash ... don't be left out in the cold

NEW WOMENSWEAR LABEL AND ONLINE STORE LAUNCHES


HotSquash is the brand new innovative womenswear label that artfully combines beautifully simple, well designed pieces with hidden technology. With an emphasis on lifestyle; each piece is made from the highest quality patented performance fabric to ensure comfort and style go hand in hand. From keeping you twice as warm in the winter with no added bulk to cool and fresh in the summer, HotSquash is the label of choice if you want to wear your clothes with comfort and confidence.






Designed to work with your lifestyle, each piece will quickly become an integral part of your wardrobe and enhance your style. Over the years many brands have launched successful 'wardrobe staples' HotSquash take this one step further to produce a collection that looks amazing but has function too. Jenny Sidnick, co founder says 'I'm a woman with a demanding career and two small children - life is busy! I love clothes and feel passionate about style but my life has changed. My wardrobe has had to change too. I still want the style but need pieces which keep me comfortable whilst being low maintenance to work with my lifestyle’


http://www.HotSquash.com/


The Science Bit

Keep you twice as warm as wool or cotton

Hot Squash’s fabric is inspired by nature, polar bears to be precise! Their fur has "hollow" hairs to keep them warm, we mirror this effect with ADVANSA engineered hollow-core fibres that trap air for greater insulation.

Minimises clamminess with breathable fibres and wicks away moisture around 1.5 – 3 times faster than wool or cotton

The larger surface area of the hollow-core fibres allow for faster evaporation by speeding moisture away from the skin to the surface of the fabric where it can evaporate quickly.

Stay thin! A mix of hollow core and multichannel fibres add warmth without weight & bulk
Because these fibres are so insulating, they make even the lightweight materials we use toasty warm.

Thrive on low maintenance

Hot Squash’s fabrics are easy to care for. They don’t need ironing, tumble drying or hot washes

Last longer and are very durable

Hot Squash believe it is unique; no one offers cotton-touch, on-trend clothes using the technologies they do. The technology Hot Squash use have been adapted from outdoor wear and work-wear. Both areas that demand tough, durable, long lasting fabrics.

http://www.hotsquash.com/