HotSquash takes you from Bike to Boardroom

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During the Olympics, London’s traffic jammed streets will become the seventh circle of hell; so now’s the time to think of alternative ways of getting to work. One way is by bike and whether you would prefer to hop on the back of a ‘fold up’ Brompton, a vintage Pashley Princess or a trusty ‘Boris’ London bike; make sure you let HotSquash’s new SS12 collection take you from Bike to Boardroom in style.

What’s special about this collection is that while you energetically (or if you wish to more casually) cycle; the hidden ‘Thermo Cool’ technology in the fabric keeps you cool so you just breeze straight into work without breaking a sweat.

If you’re an avid cycler or if you’re thinking about taking up cycling; don’t forget National Bike Week 16th-24th June too.

10% of all sales made up until midnight Sunday 25th March will go to Sport Relief. http://www.hotsquash.com/

Performance wear but not as you know it.....HotSquash

From Stella McCartney, Victoria Beckham, Alexander Wang to Lacoste sent a team of models down the catwalk in chic sportswear this season and we can’t help but think a little thing called the Olympics has had something to do with our love for all things SportsLuxe. HotSquash’s SS12 collection takes sports asthetica one step further by combining technical fabric into smart everyday wear and not only does the collection look and feel great; it’s regulates your body temperature to keep you cool through the summer months at the same time.






From boyfriend tee’s and vest tops to maxi dresses and the classic white shirt; HotSquash is the hot ticket that everyone’s talking about this July.






The collection is now available online at http://www.hotsquash.com/

HOTSQUASH Comes to the Rescue

HOTSQUASH Comes to the Rescue of the High St in the Big Freeze




 
While the high street fills it’s rails with clothes fit for a Spring garden party, what we’re really searching for is a collection that promises to keep us warm in the ‘Big Freeze’. HOTSQUASH is fashion’s hidden secret, it’s where women in the know come to find pieces that keep you warm (that’s twice as warm as wool, just not as bulky) and snug without you looking like you’ve raided an eskimos wardrobe.





 
Whether you’re in the office or lounging at home; HOTSQUASH is the key to looking chic in the cold. Wear the Slouch Glam trousers and layer the Easy Elegance top under your favourite cashmere to take you from conference call to couch in one easy and most importantly warm click of a button. You can buy HOTSQUASH’S AW11 collection now online at http://www.hotsquash.com/

Hotsquash ... don't be left out in the cold

NEW WOMENSWEAR LABEL AND ONLINE STORE LAUNCHES


HotSquash is the brand new innovative womenswear label that artfully combines beautifully simple, well designed pieces with hidden technology. With an emphasis on lifestyle; each piece is made from the highest quality patented performance fabric to ensure comfort and style go hand in hand. From keeping you twice as warm in the winter with no added bulk to cool and fresh in the summer, HotSquash is the label of choice if you want to wear your clothes with comfort and confidence.






Designed to work with your lifestyle, each piece will quickly become an integral part of your wardrobe and enhance your style. Over the years many brands have launched successful 'wardrobe staples' HotSquash take this one step further to produce a collection that looks amazing but has function too. Jenny Sidnick, co founder says 'I'm a woman with a demanding career and two small children - life is busy! I love clothes and feel passionate about style but my life has changed. My wardrobe has had to change too. I still want the style but need pieces which keep me comfortable whilst being low maintenance to work with my lifestyle’


http://www.HotSquash.com/


The Science Bit

Keep you twice as warm as wool or cotton

Hot Squash’s fabric is inspired by nature, polar bears to be precise! Their fur has "hollow" hairs to keep them warm, we mirror this effect with ADVANSA engineered hollow-core fibres that trap air for greater insulation.

Minimises clamminess with breathable fibres and wicks away moisture around 1.5 – 3 times faster than wool or cotton

The larger surface area of the hollow-core fibres allow for faster evaporation by speeding moisture away from the skin to the surface of the fabric where it can evaporate quickly.

Stay thin! A mix of hollow core and multichannel fibres add warmth without weight & bulk
Because these fibres are so insulating, they make even the lightweight materials we use toasty warm.

Thrive on low maintenance

Hot Squash’s fabrics are easy to care for. They don’t need ironing, tumble drying or hot washes

Last longer and are very durable

Hot Squash believe it is unique; no one offers cotton-touch, on-trend clothes using the technologies they do. The technology Hot Squash use have been adapted from outdoor wear and work-wear. Both areas that demand tough, durable, long lasting fabrics.

http://www.hotsquash.com/