Following last year’s successful Fashion Night In, Vogue.com is now partnering with Give as you Live to launch its first Online Fashion Week in December. Give as you Live is a charitable initiative which means all participating retailers send a commission on items purchased in their outlets, meaning consumers are donating without even realising it. Online Fashion Week presents an opportunity for shoppers to raise money for charity while receiving offers and fashion advice featured. From now until 5 December, Vogue.com and Give as you Live will be working with retailers to plan offers, unique collections and content which will all be featured from 5-9 December via the dedicated section of Vogue’s website.
Dolly Jones, editor of Vogue.com, says “Brands highlighted during Online Fashion Week will donate a percentage of each purchase made to causes chosen by our readers. Online Fashion Week is about great fashion, but also fashion for good.”
http://www.vogue.co.uk/
http://www.giveasyoulive.com/
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