Female footwear brand WedgeWelly appeared on Dragon's Den in 2010 and received an investment from retail guru Theo Paphitis. Specialising in designer Wellington boots incorporating a wedge heel, the brand has since attracted a celebrity following which includes Dannii Minogue, Nicole Sherzinger and X-Factor judge Tulisa Contostavlos. WedgeWelly has now teamed up John Lewis to launch an exclusive collection, the WedgeWelly Misfitz range. This colourful range has been designed specifically for girls, and is now available at John Lewis in sizes 1-5.
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