Thursday 8 September 2011

DKNY MEN Take Over Times Square



DKNY MEN Take Over Times Square

DKNY will be the first menswear brand ever to present a collection at the NAS DAQ MarketSite in Times Square on 43rd and Broadway!

On September 7th from 5–6 PM , everyone can get a sneak peek into New York’s Fashion Week! Spectators in Times Square can watch the action from the street via the floor to ceiling windows on the second floor of the NAS DAQ MarketSite building, where 45 male models will be showing the new Spring 2012 collection.

FROM 5:12 PM TO 5:47 PM , EXCLUSIVE DKNY FOOTAGE WILL BE LOOPI NG ON THE EXTERIOR OF THE 7–STOR Y ROU NDED TOWER OF THE NAS DAQ MAR KETSITE BUIL DING AND THE12 REUTERS JUMBOTRO N SCREE NS OVER 22-STORIES HIGH DIRECTL Y ACROSS THE STREET .

Two double-decker buses will also be cruising through Times Square, fully branded in the DKNY Fall 2011 ad campaign.

The closing bell may ring at 4pm, but DKNY’s Spring 2012 party will just be starting!

Times Square * September 7th * 5–6 pm

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