Smiley-Happy Deluxe

Smiley-Happy Deluxe is inspired by the desire to showcase the myriad of possibilities the Smiley icon can be translated into whilst projecting a glamorous and positive message. The line is refreshingly modern and takes a playful take on luxury and contemporary decadence. It’s confident and glamorous garments take pride in high quality details and witty logo play. Luxurious and lavish designs allow the wearer to feel sexy, free spirited and confident whatever the occasion.

This season Smiley-Happy Deluxe presents casual hippy inspired glamour pieces to bring a smile to your summer wardrobe. With the approach of our 40th anniversary in 2012 we return to our roots for a laid back stylish take on our heritage with this ‘Hippy Deluxe’ inspired collection. Confident and edgy in its approach, Smiley-Happy Deluxe mixes cool cotton and linen fabrics with interesting print techniques and embellishments including crystals, studs and stones to create a contemporary vintage twist to the original smiley logo.

For women, a diverse range of fun and flirty pieces are presented including jackets, cropped pants, dresses, mini-skirts, fashion tops, t-shirts and knits in interesting shapes, prints and finishes. Key pieces for this season include the Smiley bubble print t-shirt with chiffon back panel, the Smiley keffiah print oversized sweatshirt and urban safari cargo jacket complete with metal stud Smiley detailing.
For men we are presented with a 19 piece range including graphically intricate digital crew and V-neck printed t-shirts, jackets, intarsia knitwear, hoodies and pants with raw edge finishing and metal stud trimmings; bringing Smiley’s unique stamp to this fresh and casual care-free collection. Key pieces include tone-on-tone smiley micro studded casbah jacket, the raw rolled edge intarsia cotton pullover and the back printed vintage feel smiley t-shirt.
Colours invoke the feeling of sunny lazy summer days and sexy summer nights with soft shades of pinks and greens alongside striking golds and rich blues highlighted by accents of smooth browns and soft whites and greys.

A directional collection that embodies the spirit of Smiley. Haute street style with the cutting edge cool factor.