Swiss fashion brand Swatch presents Swatch Touch, a colourful new collection of trend-setting timekeepers with big-screen LCD dials and a touch-sensitive zone in place of pushbuttons. Available in six different colour waves; camouflage, black, white, turquoise, pink and purple.
On the style front, Swatch Touch brings streetwise fashion to the wrist, showing inspiration from urban rhythms and electric sounds, boarders up on snow and surf, riders taking life to extremes.
The touch screen gives access to six digital functions: time (2 zones, t1 & t2), date, chrono, alarm, timer and beep. Users sweep through the functions with ease using finger-taps and sideways scrolls—no pushbuttons and can activate the screen’s built-in backlight to assure readability under all conditions. Revealing Swiss-made quality throughout, Swatch Touch curved plastic glass display and coloured LCD present Arabic numerals in a big, stylish font designed to fit the shape of the watch.
By far the biggest numerals on the Swatch Touch screen are the seconds: animated like the seconds hand on an analogue watch, they are constantly changing, alive, giving rhythm and a pulse to life in the digital age. The digital numerals are set off against a solid colour background and feature colour-matched plastic cases and silicone straps.
RRP £100
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