British streetwear brand Aerosoul has been bridging the worlds of fashion and music for well over a decade. Initially conceived back in 1998, founder Leke Adesoye (who trained at the London College of Fashion) drew inspiration from the thriving underground jungle, hip-hop, soul and breakbeat scenes in his home city of London to create a brand that has remained synonymous with urban music and its vibrant sub cultures ever since.
As a drum & bass and hip-hop DJ fanatic, Leke sought to intertwine his passions for music and fashion by capturing the energy of the music. And then designing original and desirable urban clothing - such as the now-iconic ‘Junglist Movement’ t-shirt. Out of humble beginnings, Aerosoul has since blossomed from a UK club-scene favourite into an internationally recognised brand, worn with pride by the very biggest names in urban music and beyond, and famously immortalised in the cult-classic film Human Traffic.
From the very start, Leke has had little trouble recruiting both genuine legends and fast-rising stars from the realms of the underground and urban music scenes to represent the Aerosoul brand. Among those who have modelled and been seen with an Aerosoul design emblazoned across their chests are the likes of Roots Manuva, D-Double-E , Natty, Bryan G, MistaJam, Alix Perez, Omar, MJ Cole, A Guy Called Gerald, Paradox, DJ Die, Skinnyman, A.I, Normski, ZeroT, Zion I, Robert Owens, TY, Krust, General Levy, Mutt, Domu, Lynx & Kemo, The Insiders, Ill Logic & Raf and Rodney P plus many more.
But Aerosoul is as much about fashion as music, and as such a diverse list of celebrities have been spotted rocking the brand. From the cast of Hollyoaks and Sky One’s Grease School Musical, to diva model Sophie Anderton, bands The Boo Radleys , London Elektricity and Groove Armada, and actors Adam Deacon and Stephen Graham – Aerosoul’s appeal reaches far beyond just urban music.
Check out the full collection at http://www.aerosoul.co.uk/
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