SWATCH IS PROUD TO ANNOUNCE ITS PARTNERSHIP WITH THE 2011 MTV EMAs

SWATCH IS PROUD TO ANNOUNCE ITS PARTNERSHIP WITH THE 2011 MTV EMAs
The 2011 MTV EMAs will take place on November 6th, in Belfast, Northern Ireland.

Acknowledging the ongoing and often-thrilling alliance between music and fashion, Swatch - which cites Art, Fashion and Sport as its three pillars, consistently exploring them in varied lifestyle projects - is one of the four main partners of the 2011 MTV EMAs. Swatch sees this momentous event, being staged in Belfast's vast Odyssey Arena, as an ideal forum in which to both experience and celebrate a rich mix of contemporary fashion. With this in mind, a select group of internationally respected fashion media and bloggers will be amongst the guests invited by Swatch to attend, capturing and uploading all the sartorial and sonic excitement through words and images, as it happens.

Swatch is arranging some amazing competitions to ensure fans of music and fashion around the world have the opportunity to win a once-in-lifetime trip to the 2011 MTV EMAs. The first of these will be a design competition, hosted on Swatch MTV Playground, http://www.swatchmtvplayground.com/ . The second one can be entered through the International Swatch Fan Page on Facebook. Winners from both competitions, that start September 1st, will get access to the ultra-exclusive V.I.P show which will be attended by some of the most globally respected talents working at the forefront of 21st century music!