Friday 16 March 2012

SHORTLIST/DKNY MEN/PREMIER - SEARCH FOR A MALE MODEL 2012

SEARCH FOR A MODEL COMPETITION 2012

ShortList joined forces with DKNY MEN and Premier Model Management, who represent many of the industry’s top male models including Tony Ward, Baptiste Giabiconi and Ollie Edwards to find next big male model.

The 6 month long process open to males aged 18-24 residing in the UK.  With over 1,200 entries into the competition, the contestants were whittled down to 5 finalists with voting online from the general public, followed by an expert panel, including Adrian Clark (ShortList Style Director), Carole White (co-founder of Premier) & Photographer Cameron McNee.

The Winner was announced on March 15th at the exclusive ‘Big Reveal’ event at Nick House’s (Whisky Mist, Mahiki etc) latest venue ROSE CLUB.

PRIZE
· To appear in a Style Special fashion shoot in ShortList (appearing next week – March 29th)
· £1,000 to spend at DKNY
· Representation by Premier Model Management who will help nurture his career

THE WINNER (image below)

Winner unanimously was 18 year old Charlie Elliot Mills from Nottingham, currently working in Hollister (Sheffield) as a sales assistant – A friend entered him, on his behalf, unbeknown to him… “It came as a bit of a surprise” Mills says.
Charlie has model Genes however as in her youth his mother was a professional model. When asked what he is most excited about in embarking on a career in modelling, he said

“Getting some amazing photos and the chance to meet lots of interesting people”
We at ShortList will of course watch his career closely, Adrian Clark comments, “While he is still very young, Charlie is poised to go on and become a star. He has the kind of traditional good looks to make him a viable commercial model, but with just enough of a twist to give him an editorial edge. I would bank money on him treading the runways of Milan within 2 years and would suit many designer brand’s DNA, from Louis Vuitton through to Dolce & Gabbana”

“Charlie had a wonderful energy about him when we first met him which is so important to us when taking on models. His young fresh British look was very appealing to us, a look in-demand internationally. Charlie could easily cross over between the editorial market and the more commercial market – all in all a beautiful all-rounder with great energy!”
Leesa Schroder, Men’s Director Premier Model Management....





So don't forget to pick up your copy of the Shortlist on the 29th - but fear not if you do not get a copy as I will be posting the spread.

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