Edun Pop-up Shop at Le Bon Marche, Paris.
Edun and Le Bon Marche celebrated the launch of the Edun Pop-Up Shop with cocktail party at the Le Bon Marche department store on Thursday March 29th. Parisian fans of the brand joined co-founder Ali Hewson and the designer Sharon Wauchob to celebrate the opening of their first concept pop up space at the iconic French department store - Le Bon Marche
The Pop-up shop brings to life the concept of "The Garden of Edun" with a living wall of succulents as the backdrop for Edun's colorful prints. Edun’s Beautiful Rebels Ad Campaign is featured in a video monitor within the living wall. The collection juxtaposes both iconic floral and African prints, bringing two contrasting worlds together in signature Edun style. Now open at Le Bon Marche store, shoppers are able to view the installation and purchase the collection until 30th of April.
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