5 DAYS TO GO FOR MR HYDE ... HAVE YOU SIGNED UP?

5 DAYS TO GO HAVE YOU REGISTERED FOR THE LATEST FREE PUBLICATION... STRIAGHT TO YOUR SMARTPHONE  OR TABLET..... YOURS ON THE GO ....

SIGN UP SOMEONE IS GOING TO WIN TICKETS TO THE WORLD PREMIERE OF SKYFALL... 

WHAT YOU WAITING FOR????  MRHYDE.COM

MUST SEE - MR HYDE - THE LOWDOWN........

SHORTLIST LAUNCHES NEW DIGITAL BRAND
Mr Hyde, the new digital daily for time-pressed men, to debut in October

Shortlist Media Limited, publisher of market-leading men’s lifestyle weekly magazine ShortList, today announces the upcoming launch of its new digital brand, Mr Hyde.

Mr Hyde is the new digital daily for intelligent, career-focused men, created by a team of editors and journalists from ShortList. It is a fast and precise email edit of the latest in culture and entertainment, the coolest new bars and restaurants and the best new style and grooming releases.

Phil Hilton, Editorial Director of Shortlist Media, says: “Tightened economic times have meant longer hours and fiercely competitive career paths. Urban men with complicated lives are no longer content to retire to the nearest faceless chain pub or plough through uninspiring TV channels. They want targeted, informed recommendations that will enhance their all-too-brief windows of leisure.

“Mr Hyde is not a listing but an informed friend who always knows where to find the latest pop-up bar, the hottest new bourbon and where to buy the eye-enhancing cream to disguise the effects for that big meeting the next day. We aim to inspire, provoke, entertain and help these busy men maximise their free time.”
Mr Hyde has been through an exhaustive round of research and technical development over the past six months, with focus groups and online users testing beta versions of the email, allowing the editorial team to steadily develop and hone the concept. The service also builds on the successes of Emerald Street, the award-winning daily for stylish women that was launched in mid-2011 and has already gained more than 80,000 loyal subscribers.

Publisher of Mr Hyde is Olivia Smith. Olivia says: “Mr Hyde gives advertisers a slick, daily, upmarket environment through which to reach an ABC1 male audience. With a single, striking advertising opportunity every day, Mr Hyde will stand out from other advertising channels by offering a glossy magazine-style environment in a digital world. It is a unique combination of branding and interactivity.”

Mr Hyde will begin publishing daily emails to registered members in late October. Pre-register is open at www.mrhyde.com from this week.

MR HYDE ........ IT'S COMING!!!!

Subscribe now at MRHYDE.COM - stay tuned for more at Mr Hyde from
The diary of a Clotheshorse all this week ......

SHORTLIST/DKNY MEN/PREMIER - SEARCH FOR A MALE MODEL 2012

SEARCH FOR A MODEL COMPETITION 2012

ShortList joined forces with DKNY MEN and Premier Model Management, who represent many of the industry’s top male models including Tony Ward, Baptiste Giabiconi and Ollie Edwards to find next big male model.

The 6 month long process open to males aged 18-24 residing in the UK.  With over 1,200 entries into the competition, the contestants were whittled down to 5 finalists with voting online from the general public, followed by an expert panel, including Adrian Clark (ShortList Style Director), Carole White (co-founder of Premier) & Photographer Cameron McNee.

The Winner was announced on March 15th at the exclusive ‘Big Reveal’ event at Nick House’s (Whisky Mist, Mahiki etc) latest venue ROSE CLUB.

PRIZE
· To appear in a Style Special fashion shoot in ShortList (appearing next week – March 29th)
· £1,000 to spend at DKNY
· Representation by Premier Model Management who will help nurture his career

THE WINNER (image below)

Winner unanimously was 18 year old Charlie Elliot Mills from Nottingham, currently working in Hollister (Sheffield) as a sales assistant – A friend entered him, on his behalf, unbeknown to him… “It came as a bit of a surprise” Mills says.
Charlie has model Genes however as in her youth his mother was a professional model. When asked what he is most excited about in embarking on a career in modelling, he said

“Getting some amazing photos and the chance to meet lots of interesting people”
We at ShortList will of course watch his career closely, Adrian Clark comments, “While he is still very young, Charlie is poised to go on and become a star. He has the kind of traditional good looks to make him a viable commercial model, but with just enough of a twist to give him an editorial edge. I would bank money on him treading the runways of Milan within 2 years and would suit many designer brand’s DNA, from Louis Vuitton through to Dolce & Gabbana”

“Charlie had a wonderful energy about him when we first met him which is so important to us when taking on models. His young fresh British look was very appealing to us, a look in-demand internationally. Charlie could easily cross over between the editorial market and the more commercial market – all in all a beautiful all-rounder with great energy!”
Leesa Schroder, Men’s Director Premier Model Management....





So don't forget to pick up your copy of the Shortlist on the 29th - but fear not if you do not get a copy as I will be posting the spread.

CALLING ALL BOYS: DKNY AND PREMIERE JOIN FORCES WITH SHORTLIST FOR MODEL COMPETITION

SHORTLIST'S MODEL COMPETITION

Say goodbye to your desk job

Being a model isn’t easy. It’s not all about looking beautiful, strolling down a catwalk and admiring your 50ft-tall face on a Times Square billboard.

But, if you think you have what it takes, ShortList can help. We’ve joined forces with DKNY and top agency Premier Model Management to launch a competition to find the next male supermodel.

There are, as you might expect, rules for entry. Firstly, we will need you to be a UK resident, aged between 17 and 24, and be between 6ft and 6ft 3in in height. If you fit the entry criteria, enter the form below and upload two good photographs — one that clearly shows your face and another shirtless, head-to-waist shot.

Throughout the competition ShortList’s very own style director Adrian Clark will whittle the entrants down and pick his top ten every week - so make sure we get your best snaps.

Further down the line a panel of judges, which includes Clark, will then pick a list of finalists who’ll face a public vote, with the winner being revealed in a ceremony in March 2012.

The winner will be represented by Premier, receive £1,000 to spend in store at DKNY, and star in a ShortList style shoot. So we’d recommend you start practicing your best ‘blue steel’ — you might soon be unleashing your inner Derek Zoolander

ShortList unveils fashion magazine ShortList Mode

ShortList Mode, the new bi-annual men's fashion magazine from the publisher of free titles ShortList and Stylist, it was unveiled last night across the UK.








- The first cover of new free men's fashion title Mode




Each issue will have a different fashion theme and will appear in March and September to support the key fashion seasons.The launch issue "celebrates masculine sex appeal" and references stars from the 70s, such as Burt Reynolds.




Pick up your copy today....  I have, a great read...

AVIATOR JACKETS FOR THE WINTER

Here is a selection of on trend Aviator jackets to suit all budgets.

 

Photography from Shortlist