Ariella opens new retail store within House of Fraser

Red Carpet British fashion brand Ariella has opened a new retail store within House of Fraser in Westfield. 

The branded concession has a stunning Hollywood aesthetic, inspired by the current Ariella TV campaign. The brand is currently the exclusive sponsor of all the Hollywood Red Carpet Academy Award Season including The Oscars and the forthcoming Emmys, an amazing coup for an independent UK brand, as they secured the deal from previous sponsors LVMH and Moet Chandon. 

Customers love the original design aesthetic of the Ariella space, which offers a red carpet shopping experience and carries the Ariella London range with prices from £95 to £295 and the Ariella Couture collection of Designer dresses ranging from £200 to £2,000.

The Ariella Design Team have dressed some of our leading celebrities for their red carpet events including the late Princess Diana, Leona Lewis, Amanda Holden, Myleene Klass, Michelle Rodriguez, Naomi Watts, Kelly Rowland and many more, making Ariella a firm favorite with the British fashion press.

Ariella CEO and co-founder Achilleas Constantinou explains why the brand is thrilled to open a store within House of Fraser “It is very exciting that even after 20 years of supplying House of Fraser with exclusive eveningwear, our relationship with them is still growing and will be joining forces in retail as well. We have a lot of respect for House of Fraser and feel the Ariella branded store has fit in perfectly, giving House of Fraser clients the benefit to now choose from our own exclusive Ariella London collections as well”

House of Fraser say, “Ariella and House of Fraser have a longstanding collaboration to provide premium eveningwear to our customers. We are delighted to continue in our support of British brands and extremely excited about the new concession.”

Ariella has been at the forefront of British fashion since its launch in the sixties and has maintained its status as one of Europe’s leading fashion houses for occasion wear. Next year the brand will proudly celebrate 50 years of offering exclusive, original and beautiful styles for fashion conscious women around the globe.

The Ariella store within House of Fraser, Westfield is open weekdays 10am -8pm, Saturday 9am-8pm and Sunday 12pm- 6pm.

Mary Portas handbag collection launching in September

House of Fraser has announced the upcoming launch of Mary Portas handbags. The collection includes six designs, each named after a genre of music: The House (pictured here), The Beat, The Jazz, The Pop, The Indie and The Swing. Colours on offer include Turquoise Snake, Gold Snake, Ultra Violet, Khaki, Pumpkin, Holographic and Pink among others. The collection, priced between £39 and £189, is launching at the beginning of September in ten House of Fraser stores nationwide including Mary's six House of Fraser concept shops in Oxford Street, Westfield, Guildford, Glasgow, Manchester, and new for AW12, Sheffield Meadowhall and Belfast. The collections will also be available online via the store's website. Furthermore, the Mary Accessories Boutique in the new Accessories Room, Oxford Street opens in early September.

www.houseoffraser.co.uk






Source: Diary Directory

House of Fraser introduces The Trainer Lounge

House of Fraser has just introduced ‘The Trainer Lounge’ on its website. This is a dedicated virtual store that showcases selected brands including Puma, New Balance, Nike, Pointer, Converse and Fred Perry. To celebrate House of Fraser will be running a series of competitions both online and through social media channels with prizes including a year’s supply of footwear from Pointer, festival tickets and an exclusive pair of Puma trainers signed by rapper, Professor Green.
www.houseoffraser.co.uk






Source: Diary Directory

CELEBS ARE GOING CRAZY FOR PATRICIA!!

Celebrities seem to be going wild for Patricia the gold bandage dress from Forever Unique.... some of them it suits and some of them it doesn't.... it also comes in silver as worn be Lauren Goodger from TOWIE...... the dress is of courese body con and I suppose a ok copy of a Herve Leger dress but in my eyes nothing beats a real one and priced at £400.00 - you would only have to save for maybe another month to get the real thing!  not that it bothers these celebs.... nice enough dress worn the correct way by Amy Childs and Brook Vincent.... but too accessible if Im allowed to say that so will knock off any exclusivity (sorry Brooke Kinsella, see picture below)


As always let me know your thoughts and if Im being too harsh! Dont get me wrong its a nice enough dress ....

Available from House of Fraser.

TOWIE's Sam & Billie Faiers introduce new fashion collection

GraciEve is a new ready-to-wear collection from Sam & Billie Faiers, the stars of The Only Way Is Essex (TOWIE), which is to launch exclusively at House of Fraser this month.


The new collection, which is named after Sam & Billie’s two young cousins, Grace and Eva, mixes runway influences with the sisters’ own style. Crop boucle jackets, star and heart print tanks, sheer lurex knits, simple tailoring, jersey dresses and leopard print hot pants are all included. At launch, GraciEve will be available to buy in 15 House of Fraser stores and online, with prices ranging from from £22 to £80.

http://www.houseoffraser.co.uk/

WHO'S THAT CHICK? RIHANNA PERFUME LAUNCH.....

Yesterday in London Rihanna made an appearance at House of Fraser to launch her fragrance Reb'l Fleur by Rihanna...


The young singer has seem to come under fire with the outfit she chose for the event which was a Antonio Berardi's 2012 collection  which was a feathered top in Aqua with matching trousers..... I seen all different reviews reagrding the outfit and comments such as trousers too baggy, top too short, or this corker " big bird gone blue!! I actually think its a great outfit ok maybe the trouser would have been better fitted and in my eyes there is nothing wrong with the feathered top in fact I think its Lush!  I remember seeing years ago a Miss Victoria Adams now the icon that is Victoria Beckham wear something very similar to this whilst she was in engaged to David in the South of France and she pulled it off but it was in black and she had an amazing tan at the time.  So maybe the only thing wrong could be note I say could be the colour palette against her skin tone.... 





on the upside Loved the Christian Louboutin's and all the critics out there ask yourself this question.... How many times does Rihanna actually get it wrong? theres the comment box please use it I would love to know...





Great scent though! and loving the new Mocha hair colouring.... 

Beg, Borrow or Steal Press Preview

Beg, Borrow or Steal are a new jeans Brand for women which will be rolling out to stores such as House of Fraser this July.















The company will be offering a number off cuts, in a number of washes and colours with names such as skinny fit Carrie.
















I found the denim of a high quality with great fits, I would liken to Levi but at pocket friendly prices ........









Remember the name and be sure to check them our next month














Thumbs up from the Clotheshorse!

ROCKOLA! WHO ARE ROCKOLA??

Well, they are a team of underwear experts who have been in the industry for many years, but who want to do something new and exciting!



Everyone’s got a hero, someone they look up to and Rockola is no different. Their heroes are the musical innovators of the 1950s, and without a doubt their biggest inspiration has got to be Louis Jordan, nicknamed the ‘King of the Jukebox’ (hence ‘Luis & Juke’)!



Their mission is to bring retro back, to combine music with fashion for a New Generation. Our hand-drawn prints and retro plains capture a spirit of adventure of fun that they think has been lacking from the underwear market for too long.


With snug fitting cotton stretch designs and new fashion collections brought out throughout the year, they guarantee to keep things fresh and exciting.



Rockola: dedicated followers of underwear!










So now you know who Rockola are!  why not check out the collection online at http://www.rockundies.com/ .

Rockola Competition: Win A Year's Supply of Luis & Juke + A Fender Affinity Telecaster!


Until noon on Friday 24th December, they are running a competition for one lucky person to win a year’s supply of Luis & Juke underwear, meaning they get to enjoy our retro prints and bold colours to their heart’s content. Not only that, they will also win a Fender Affinity Telecaster guitar to help them live the rock’n’roll dream!


The winner will be selected at random in our prize draw. Simply enter your email address at theRockola competition page (www.rockundies.com/pages/competition) and be in with a chance to win!

 
Rockola Underwear (Luis & Juke/Oiler & Boiler) are available to buy in-store from stores such as
 
 
Selfridges, Urban Outfitters, Topman, Cecil Gee and  House of Fraser (for full stockist list visit http://www.rockundies.com/)