Red Carpet British fashion brand Ariella has opened a new retail store within House of Fraser in Westfield.
The branded concession has a stunning Hollywood aesthetic, inspired by the current Ariella TV campaign. The brand is currently the exclusive sponsor of all the Hollywood Red Carpet Academy Award Season including The Oscars and the forthcoming Emmys, an amazing coup for an independent UK brand, as they secured the deal from previous sponsors LVMH and Moet Chandon.
Customers love the original design aesthetic of the Ariella space, which offers a red carpet shopping experience and carries the Ariella London range with prices from £95 to £295 and the Ariella Couture collection of Designer dresses ranging from £200 to £2,000.
The Ariella Design Team have dressed some of our leading celebrities for their red carpet events including the late Princess Diana, Leona Lewis, Amanda Holden, Myleene Klass, Michelle Rodriguez, Naomi Watts, Kelly Rowland and many more, making Ariella a firm favorite with the British fashion press.
Ariella CEO and co-founder Achilleas Constantinou explains why the brand is thrilled to open a store within House of Fraser “It is very exciting that even after 20 years of supplying House of Fraser with exclusive eveningwear, our relationship with them is still growing and will be joining forces in retail as well. We have a lot of respect for House of Fraser and feel the Ariella branded store has fit in perfectly, giving House of Fraser clients the benefit to now choose from our own exclusive Ariella London collections as well”
House of Fraser say, “Ariella and House of Fraser have a longstanding collaboration to provide premium eveningwear to our customers. We are delighted to continue in our support of British brands and extremely excited about the new concession.”
Ariella has been at the forefront of British fashion since its launch in the sixties and has maintained its status as one of Europe’s leading fashion houses for occasion wear. Next year the brand will proudly celebrate 50 years of offering exclusive, original and beautiful styles for fashion conscious women around the globe.
The Ariella store within House of Fraser, Westfield is open weekdays 10am -8pm, Saturday 9am-8pm and Sunday 12pm- 6pm.
