Fred Perry unveils Friends of Fred collaborations

This season sees the expansion of Fred Perry’s brand partnership initiative: Friends of Fred, featuring both men's and womenswear for the first time. This sees a selection of unique brands, Sunspel, George Cox, Gloverall and Guernsey, Port Monnaie and Chapman, sitting alongside Fred's signature style. The looks are inspired by the 1960s Mod movement and its dedication to style and quality. Key pieces include a Sunspel Merino wool T-shirt, George Cox footwear, four Port Monnaie hand-crafted wallets and a Chapman Fly Fisher Shoulder Bag (one of two limited edition Friends of Fred bags - pictured here), additionally British heritage brand Gloverall has reworked an edition of the Reefer Coat with Fred Perry’s Stewart tartan lining. All products can be bought from Fred Perry's Laurel Wreath Collection shops or online via the website.
www.fredperry.com




Source: Diary Directory

Fred Perry & Bradley Wiggins launch second collection

Fred Perry has introduced the second collection from Britain’s first ever Tour de France winner and one of the most decorated British Olympians, Bradley Wiggins. Following on from debut SS12 collection, two early release styles will be launched online on Thursday this week. The first drop in August will see classic pieces such as the long sleeve cotton pique shirt updated with specially designed Bradley stripe and a rear hem pocket complete with a sports heritage style zip. The classic cotton pique shirt will return in three new colours: black, olive and enamel blue. Slim fit half zip merino wool shirts with drop hem and GB Stripe detail will be available for later in the year. A preview evening to celebrate the launch of the first AW12 Bradley Wiggins drop will be held at five selected Fred Perry shops in Nottingham, Cardiff, Manchester, Brighton and Paris on the 22 August from 7-9pm. The collection will be available in all Fred Perry Authentic shops and online.

www.fredperry.com




Source: Diary Directory

Fred Perry & Raf Simons to relaunch collaboration next year

Fred Perry and Raf Simons have announced the relaunch of their apparel collaboration. The new SS13 collection will be launched at Paris Men’s Fashion Week during July 2012 and will consist of 28 style and colour apparel options. Raf Simons and Fred Perry’s initial partnership ran from AW08 through to SS11.
www.fredperry.com



Source: Diary Directory

House of Fraser introduces The Trainer Lounge

House of Fraser has just introduced ‘The Trainer Lounge’ on its website. This is a dedicated virtual store that showcases selected brands including Puma, New Balance, Nike, Pointer, Converse and Fred Perry. To celebrate House of Fraser will be running a series of competitions both online and through social media channels with prizes including a year’s supply of footwear from Pointer, festival tickets and an exclusive pair of Puma trainers signed by rapper, Professor Green.
www.houseoffraser.co.uk






Source: Diary Directory

An Exclusive look at Fred Perry and Amy WineHouse Spring Summer 2012

The collection is now available to buy at http://www.fredperry.com/

Fred Perry & Amy Winehouse SS12 collection

To coincide with the posthumous release of Amy Winehouse's album Lioness: Hidden Treasures, Fred Perry has released a selection of pieces from the singer's last collection for the brand. Referencing Amy's love of 1950's Americana, the collection features an exclusive print containing Cadillacs, juke boxes and cats-eye sunglasses, with colours including pink mist, pale blue and black. The collection became available exclusively online this morning with prices ranging from £30 to £195. The usual royalties and fees from the collection are being donated to The Amy Winehouse Foundation, and Fred Perry will also be making a seasonal donation to the charity.


http://www.fredperry.com/






Source: DIARY DIRECTORY

RICHARD NICOLL FOR FRED PERRY AW11

AMY WINEHOUSE FOR FRED PERRY AW 11

Check out the collection at www.fredperry.com/women/amy-winehouse