Friday, 15 June 2018

Star Wars x Bata Heritage Collection



STAR WARS ICONS SHOWCASED ON BATA BULLETS AND BATA TENNIS

For Spring/Summer 2018, Bata showcases iconic Star Wars characters on a capsule collection of Bata Bullets and Bata Tennis. "The retro feel of the original Star Wars by George Lucas was the starting point of the collaboration, as it echoes the legacy of Bata, a company started in 1894 that still produces its iconic styles today," says Charles Pignal, Group Heritage Director. 






Originally created in 1964 to shoe the Baltimore Bullets basketball team, the Bata Bullets was discontinued in the mid-70's and relaunched in 2016 as a testament to the brand's value of endurance. For this collaboration, the Bullets come in high-tops versions in black or white canvas, with red or blue 'Star Wars' rubber patch on the side and matching piping around the shoe as well as top eyelet. The iconic light saber from the movie is featured at the back of the sneaker, which is lined with an allover pattern that is the combination of the Light Side and Dark Side of the Force symbols. 

The first Bata Tennis shoe has been manufactured since 1936 in India for school children to wear for their Physical Education classes and continues today to be one of the brand's best selling-shoe. For SS18, the low-top version has been revamped with tricoloured graphics of Darth Vader, R2D2 and the Storm Trooper. Both Vader and the Trooper's drawings are available in white, black and grey, while R2D2 comes in a fresh white, blue and grey combination. 

The Star Wars x Bata heritage SS18 capsule will be made available in a specially curated pop-up store in Singapore at ION ORCHARD, B4 from Fri, 4 May - Sun, 6 May 2018, 11am - 9pm.

The collection is only available for customers in Singapore, Thailand, Malaysia and Philippines via selected Bata stores and the ION Pop-up event. The collection will also be available online at https://bataheritage.com on the same day.




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